PROJECTS / THE CHOOK SHED
The Chook Shed are based in Christchurch, New Zealand and are breeders of purebred heritage poultry.
IDENTITY / STATIONERY
ABOUT THE CHOOK SHED
The Chook Shed sell hatching eggs and chicks. Mainly hatch and rear Pullets for lifestyle blockers and backyard poultry enthusiasts. Run by Sarah and Dave, Dave works in Christchurch for a large Consulting company – as an Environmental Consultant and Sarah is a veterinarian. Sarah has worked in small animal clinics which has helped her accumulated knowledge and experience to set up the hatchery and rearing unit.
THE PROJECT
The Chook Shed asked me to produce a fun and lively brand to reflect the colour and vibrancy of the breds that they show and sell.
HOW I HELPED
• Logo design
• Identity guidelines
• Stationery design
WHAT THE CHOOK SHED SAID
“We were looking for a logo that was eye catching and would set us apart from other poultry breeders. We had tried a few designers with mixed results with nothing really popping out to impress us. Sarah's designs beat the other ideas by a country mile and we were over the moon with her conceptual ideas, ultimate use of colours and simplistic design. The logo is bright, simple and most importantly, very easy to visually recognise and remember for our customers. As a business, your logo IS your best asset! It's got to be right. Sarah did the perfect job! Thank you for a fantastic service Sarah!”
Sarah Robotham / Owner / The Chook Shed
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