PROJECTS / ALPHA HEATING INNOVATION
Alpha Heating Innovation design and manufacture highly efficient and innovative boilers and heating products.
CHARACTER DESIGN / DEVELOPMENT / ILLUSTRATION
ABOUT ALPHA HEATING INNOVATION
Established for 50 years, Alpha Heating Innovation is recognised today as one of the leaders of the UK’s heating industry in both household and commercial sectors. This success has its foundations in traditional business values allied to a highly innovative approach to all aspects of its operation.
THE PROJECT
Working with their existing and established brand, Alpha asked me to design and illustrate a character called Alphie to be used in supporting online and social media campaigns.
Alphie's online presence further reinforces the respected Alpha brand as friendly, trustworthy, approachable and straightforward. Encouraging customers to engage and have fun with Alpha through Alphie's mischievous activities.
HOW I HELPED
• Character design
• Character development
• Illustration
ALPHA'S THOUGHTS
“Sarah has worked with us on various graphic design projects over the last few years and always delivers on the brief. When the idea of Alphie came up I knew Sarah would be the perfect person to help us bring him to life. Her passion for illustration and cats combined with her natural collaborative approach has been fundamental in the creation of a cheeky, loveable and authentic character, exactly what we were looking for.”
CATHERINE LAWRENCE / MARKETING MANAGER / ALPHA HEATING INNOVATION
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